“They tried to bury us.Frida Kahlo
They didn’t know we were seeds.”
Who we are
English / Español
A media company at the intersection of story, identity and human transformation.
Red Cilantro is a bilingual content engine. We are a catalyst for the curious.
Since 2009, we’ve made work alongside the world’s most iconic brands, from shoebox-sized hard drives to generative AI. The tools kept changing. The craft didn’t.
Through it all, we’ve remained story-led, human-centric, and culturally aligned.
Whether through The Studio, The Voice, or The Strategy, our goal is the same:
Stories that stick.Media that moves.Shifts that land.
Today, Red Cilantro Media is the studio behind the brands below. We make the stories, courses and content that power them.
Our brands
The studio behind them
I DO NØT DRiNK™
A movement, symbol and home for people who do not drink and are done explaining why. Sobriety is not an apology. It's a declaration.
skool.com/idonotdrink ↗Lola Voice
The bilingual voice behind campaigns for Coca-Cola, Amazon, Target, Google, Amex, L’Oréal and more. Fifteen years behind the mic and in your ears.
lolavoice.com ↗Thrive Collective™
Quit hiding, start thriving. Three pillars, one promise: we're not here to help you cope, we're here to wake you the hell up.
thrivecollective.life ↗NØLL
The free app from I DO NØT DRiNK™. The world built the alcohol-free drink, but never a home for the people holding it. NØLL is that home, small enough to fit in your pocket.
idonotdrink.com ↗What we make
- Courses and programsI DO NØT DRiNK™ and Thrive Collective™ on Skool
- Media productionVideo, podcast and editorial, start to finish
- App developmentNØLL, the free app from I DO NØT DRiNK™
- Voiceover tracksEnglish, Spanish and the switch, through Lola Voice
- Keynotes and speakingPamela Rueda on identity, sobriety and leadership
Founder
Dallas, Texas
Pamela Rueda
Founder, Red Cilantro Media LLC
Executive producer. Voice actor. Recovery coach. Founder of Red Cilantro Media, I DO NØT DRiNK™ and Thrive Collective™. On paper it reads like five different people. It's one creative brain, and for thirty-one years it has been obsessed with the same thing: stories.
She tells them, she voices them, she brings them to life in English and in Spanish. But the story she cares about most is the one a person tells about themselves, the one where life just keeps happening to them. She knows that story. She lived inside it for years, until she stopped letting bad writers narrate her life.
Everything I build now does one thing:
it hands people the pen,
so they stop playing the lead
in a story somebody else wrote
for them and become the author instead.
Mexican, French and American. Tricultural by DNA. Every story she tells carries all three.
Contact
Dallas, Texas
Pies, ¿para qué los quiero
si tengo alas para volar?
Frida Kahlo, 1953